Gracenote: viewers want sports schedules on TV home screens
A new Gracenote report, Home Screen Advantage, finds 26% of viewers say they can’t always find games on TV, and 85% want their set’s first screen to show upcoming games for favorite teams and leagues with how-to-watch info.
Why it matters. Platforms and rights holders that fail to surface where games are airing risk losing viewers to whichever service makes discovery easiest.
Signal from The Measure · Jon Lafayette · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →