Gracenote: 85% of viewers want a home-screen hub for sports schedules
Gracenote’s Home Screen Advantage study found 26% of viewers often can’t find games on TV, and 85% want their set’s first screen to show upcoming games and how-to-watch details.
Why it matters. Platform owners that build a centralized sports-discovery layer stand to capture the attention viewers currently lose searching across apps and channels.
Signal from The Measure · Jon Lafayette · read the original.
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