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Fintech brands need multi-category reach to win AI answer visibility

NP Digital’s FinTech AI Visibility Index analyzed 68,334 AI-generated answers to 250 prompts across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude.

Why it matters. Pure-play fintechs like PayPal can rack up the most mentions yet rank third because competitors get cited first, so brands must now optimize for AI answer position, not just volume.

Signal from mediapost.com · Laurie Sullivan · read the original.

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