Glance adds Mexico’s official TV audience data via ACAM tie-up
Glance has partnered with ACAM, Mexico’s official TV audience measurement body, adding its dataset to Glance’s international linear TV analysis. ACAM’s panel covers 78 percent of Mexico’s urban population and is expanding toward 3,500 households and 7,200 individuals.
Why it matters. Global buyers and clients tracking cross-market TV trends now get standardized access to Mexico’s official audience currency through a single international data provider.
Signal from advanced-television.com · read the original.
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