Google is testing a new automated promotions feature that connects online product discovery directly to in-store shopping behavior, according to EMARKETER.
Signal from emarketer.com · Asa Hiken · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →EMARKETER’s latest guidance argues that as retail media inventory becomes commoditized, the creative shown in on-site and off-site placements is what separates campaigns that convert from those that don’t.
At Ascendant’s Showcase upfront, 11 retail media networks — from Home Depot to PayPal to Chase — each pitched a different edge: proprietary data, cross-merchant reach, or niche audience depth, while executives flagged incrementality and interoperability as shared industry asks.
A Drum column traces four eras of retail media tech, from in-house builds to composable cloud stacks to AI-ready data, arguing today’s networks have more good technology available than ever but little organizational appetite to install it.