Retail media’s tech gap isn’t the tools — it’s the org chart
A Drum column traces four eras of retail media tech, from in-house builds to composable cloud stacks to AI-ready data, arguing today’s networks have more good technology available than ever but little organizational appetite to install it.
Why it matters. Networks that chase composable, AI-ready stacks without the budget cycle or org runway to match end up in the “squeezed middle,” stuck with neither scale nor differentiation.
Signal from thedrum.com · Kiri Masters · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →