Kiri Masters

Covers retail-media. Bylines at thedrum.com. Desk record: 3 signals cited since August 2026, 3 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

3 stories, newest first.RSS →

Retail media’s tech gap isn’t the tools — it’s the org chart

A Drum column traces four eras of retail media tech, from in-house builds to composable cloud stacks to AI-ready data, arguing today’s networks have more good technology available than ever but little organizational appetite to install it.

Retail-media ftc-filing-accuses-amazon-of-tilting-its-own-ad-auctions

FTC filing accuses Amazon of tilting its own ad auctions

The FTC alleges Amazon has overcharged advertisers for years by putting a thumb on its ad auction mechanics, according to columnist Kiri Masters. She argues advertiser trust is damaged even though spending on the platform is unlikely to move.

Sep 3

Retail-media non-endemic-brands-quietly-become-amazons-next-ad-growth-engine

Non-endemic brands quietly become Amazon’s next ad growth engine

Banks, airlines and pharma firms are targeting shoppers who’ll never buy their products through Amazon, using its consumer-behavior data instead.

Aug 11