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Hallmark and the NFL expand their rom-com franchise to a third team

Hallmark’s third NFL-branded holiday film, set with the Chicago Bears, debuts Oct. 17 after the Chiefs edition drew 3.7 million viewers and the Bills sequel drew 2.3 million, making both among the network’s highest-rated movies.

Why it matters. The NFL and Skydance Sports use Hallmark’s female-skewing audience to reach fans that male-coded league programming has historically left untapped.

Signal from The Ankler · Ashley Cullins · read the original.

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