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How a meme page built a 95-million-follower content empire

Doing Things CEO Reid Hailey traces the company’s path from the anonymous Instagram meme account Shithead Steve to a 75-plus-employee studio behind Recess Therapy, Bob Does Sports, and Breezy Golf.

Why it matters. The strategy signals to other creator networks that raw audience size is not defensible on its own, and that repeatable formats and creator-aligned deal structures are what convert followers into durable businesses.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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Suno scraps old AI models, rebuilds on licensed music amid lawsuits

Suno launched Suno v6, a new AI music model family trained on licensed data from Warner Music Group, BMG and Believe, replacing models trained on data now at issue in copyright suits from Sony, Universal and artists like Jason Isbell.

CatGPT creator Cat Goetze takes equity stake in Smooth Media

Creator Cat Goetze becomes the first outside shareholder in Smooth Media, a five-year-old talent management firm, joining as strategic adviser while keeping her existing revenue-share deal with the bootstrapped company unchanged.

What brands need to know about the creator economy’s ‘Napster moment’

EMARKETER frames the creator economy as facing a piracy-era-style disruption, where content, distribution and monetization norms are being rewritten faster than brands can adapt. The piece walks through what that shift means for marketer strategy.