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MS NOW launches DTC streaming membership at $7.99 a month

MS NOW, the rebranded MSNBC, launches a direct-to-consumer membership Wednesday priced at $7.99 monthly or $79.99 yearly, with an introductory $39.99 annual rate through September 30. Subscribers get 24/7 streaming plus talent Q&As.

Why it matters. Cable news networks like MS NOW are betting direct subscriber relationships and talent access can offset cord-cutting losses that pay-TV affiliate fees no longer cover.

Signal from deadline.com · Dade Hayes · read the original.

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