Covers streaming. Bylines at deadline.com. Desk record: 2 signals cited since August 2026, 2 published. Updated September 9, 2026.
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MS NOW, the rebranded MSNBC, launches a direct-to-consumer membership Wednesday priced at $7.99 monthly or $79.99 yearly, with an introductory $39.99 annual rate through September 30. Subscribers get 24/7 streaming plus talent Q&As.
Netflix wrapped its 2026 upfront with ad commitments nearly double last year’s, on track for $3B in ad revenue. Women’s World Cup sponsorships are sold out, signaling advertisers now treat Netflix sports as premium, scarce inventory.