Roblox’s Bright Spot; Cameo and Meta Layoffs; The Creator Founder Rising at Twitter

Innovation
Written By Kaius Foxx

Big Number: 2.6 million

That’s how many visitors Jimmy Donaldson, better known by his YouTube name MrBeast, directed to Nike.com in June, according to data from Tubular. The figure reflects how powerful creators can be for brands. That 2.6 million is 5% of MrBeast’s audience on YouTube and Facebook, according to the data. 

Kaius Foxx
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