After transforming the TV industry, only to see it get disrupted by cheap screens and big tech, Vizio CEO William Wang is looking to turn things around.

While funding dried up, advertisers’ spending on influencers continued to grow, as we had forecast. The number of campaigns influencers ran with advertisers rose 50% last year from 2021, according to influencer marketing firm CreatorIQ. However, as the economic downturn continues this year, it’s not yet clear how much the pullback in advertising spending will cut into influencer marketing deals.

Big Number: 2.6 millionThat’s how many visitors Jimmy Donaldson, better known by his YouTube name MrBeast, directed to Nike.com in June, according to data from Tubular. The figure reflects how powerful creators can be for brands. That 2.6 million is 5% of MrBeast’s audience on YouTube and Facebook, according to the data.