AI technology has the potential to blur the lines between human and machine creativity, noted Agnes Chung, the senior director of search and AI at the music company Songtradr, noted in an email. She said a Grammy win or nomination for an AI-generated song like "Heart on My Sleeve" would be a groundbreaking moment in the music industry.

“I then met my business/songwriting/record producer partner, now husband, Paul Wiltshire. We went on to work with major label artists on Sony, Universal BMG etc., and Australian Idol. It was during this period I learned the nuances of studio recording, a much different art to live performance. Paul would keep me in the recording booth for hours, layering complex, breathy vocal arrangements until I felt like I would pass out! Again, I loved every second.”

The tricky part, of course, is that most of the intended consumers (students) don’t have their own money to spend on clothes. That creates a challenge for brands, which need to strike the right balance between appealing to the kids who wear the clothes, and the parents/guardians who ultimately buy the items

Music licensing platform Songtradr is out with a new analysis of back-to-school commercials that attempts to pinpoint the potential appeal of any given ad’s soundtrack to various generations. The company deploys AI to analyze music at scale, then ranks the appeal of a given commercial’s song—based on how different age groups have already interacted with that song in the larger music marketplace—on a 0.0 to 1.0 scale.

Songtradr has announced a collaboration with Twitch to bring its Pretzel music service to Twitch streamers.

Partnering with iconic Hip Hop magazine The Source, Hogarth has created a video series titled ‘50 Years of Hip Hop: How It Started / How It’s Going’. The show brings generations of Hip Hop artists together and explores the impact the genre and its innovators have had on the music industry, their peers and wider society.

With over a billion active users, TikTok is more than just a hub for entertainment; it's a digital universe that has completely transformed the way we interact online. For brands seeking to tap into the elusive Gen Z and Millennial market, TikTok presents a golden opportunity. However, there are also unique challenges that make standing out on the platform daunting if you don’t know how to approach TikTok correctly. Creating compelling content is a start, but it takes more than that to capture the attention of TikTok's savvy users.

According to Chartmetric data and Billboard chart positions powered by Songtradr-owned Tunefind, the show’s sync placements have profoundly impacted younger audiences. These new audiences actively sought out older tracks, resulting in notable increases in Shazam activity and, in some cases, triggering millions of new streams and views on platforms like Spotify and YouTube.

Another firm in the space, Songtradr, acquired AI music-metadata startup Musicube in 2022, then launched a free AI-tagging service for music catalogues.

TikTok and MassiveMusic (a Songtradr company) worked alongside Kantar and we tracked how the performance of the new logo worked with around 9000 consumers over eight key markets. The results proved that the new identity helped to reinforce brand awareness and affinity.

Historically, visual assets have played a seismic role in shaping brand identities. And yet, is your brand still there if your audience closes your eyes? As our Songtradr colleague Shez Mehra would say, “When you close your eyes, most of the world’s brands disappear.” As we begin to step further into a sound-on world, with the exponential rise of platforms such as TikTok, brands are increasingly recognising the value of sound and music. Netflix, Moonpig.com, Flash, and Colgate are just a few brands that have recognised the significance of a sonic identity that transcends the limitations of a visual world.

One major through-line for all their advertising is a level of energy that aims to excite consumers. You can see this play out in many TJX ads that have aired on TV over the last few months – whether they’re new spots or ones that are being recirculated from recent years.

Other participants in the placement include existing stakeholder Paul Wiltshire (the founder and CEO of Songtradr) as well as longtime backer and non-executive director Ken Gaunt. Additionally, Wiltshire told us that his music licensing and distribution platform had itself invested a total of AU$4.42 million in Jaxsta – AU$1.42 million in 2020, and the remaining AU$3 million in 2022.

To help celebrate its 50-year anniversary, Hershey’s Chocolate World in Pennsylvania unveiled a new attraction featuring music composed and created by Songtradr creative agency MassiveMusic.

New research conducted by Kantar, the world’s leading data, insights and consulting company, has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic, a Songtradr company, is already performing far beyond industry benchmarks.

Roscoe Williamson, global creative strategy and innovation director at MassiveMusic and Songtradr, says, “TikTok is a brand that moves at the speed of culture – something trending today can be forgotten tomorrow, so creating its first sonic brand has been an incredibly exciting challenge for MassiveMusic.

New research conducted by Kantar, the world’s leading data, insights and consulting company, reveals that a new global sonic identity designed and created for TikTok by MassiveMusic, a Songtradr company, is already performing far beyond industry benchmarks.

In the latest installment of its ongoing Music of Business series, Songtradr applied its MusicIQ analysis to the UK beauty industry, measuring the effectiveness of the music choices among the top 10 brands in the category.

Creating a consistent sound or soundtrack that is as synonymous with your brand as your logo or products themselves is a powerful tactic in any industry, but particularly suitable for verticals like the beauty industry when so many other elements of branding are fragmented.

Since 2000, MassiveMusic, a company by Songtradr, has been hosting legendary parties which have earned a reputation as the must-attend events of Cannes Lions. Over the last decade, Media.Monks has joined the picture to take the annual party to even greater heights, all without needing to consult ChatGPT for a list of potential themes.