The WIR: Subscriptions Overtake Ads in Italian TV Revenues, Publicis says AI Plays Critical Role in CTV, and Netflix Cuts Cheapest Ad-Free Plan in Ad Revenue Push

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Written By Kaius Foxx
Kaius Foxx
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NIELSEN X COMCAST DATA DEAL, PLUS THE LATEST FROM PUBLICIS, IPG, MAGNA, NETFLIX: DATACENTER WEEKLY
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Ally Financial made a bold commitment to women's sports last year. A marketing exec explains how it's increasing brand awareness and lowering the cost of acquiring customers.