iSpot, an audience measurement firm, has introduced new streaming measurement capabilities. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said. The tools provide a streaming-first cross-platform view, according to iSpot, and includes co-viewing metrics derived from the TVision panel.

iSpot, a TV measurement firm, has hired David Coletti as VP Sports Research & Insights. He joins from Disney, where he spent more than three years as VP Research & Insights.

Figures from iSpot.tv for H1 2023 have revealed a 5 percent increase in US linear ad impressions – even as national ad spend fell 7.4 percent over the same period. Linear household TV impressions reached 4.2 trillion in the first six months of 2023, while TV spend dropped to $21.6 billion. CBS took the highest share of voice (SOV) of TV ad impressions (14.3 percent), followed by ABC (13.6 percent), NBC (10.8 percent), Fox News Channel (9.1 percent), ESPN (6.2 percent), CNN (4.9 percent), Univision (4.5 percent) and MSNBC (4.3 percent).

The ISA has three working groups:Measurement: working with third-party measurement providers and aggregating viewership; iSpot.tv has been selected as audience and ad measurement partner

Ad tech company Madhive has announced Jon Kaplan as new Chief Revenue Officer. Kaplan has previously held CRO roles at FalconX and Pinterest, and spent 12 years at Google.