Nielsen Media Research, which was founded in 1923, has for the most part been the sole provider of currency on which TV advertising is bought and sold. However, when Nielsen lost its MRC accreditation in September 2021, media companies took the opportunity to seek out new options. Since then, three more currency providers have emerged, with Comscore, iSpot.TV and VideoAmp joining Nielsen.

It’s wise to consider this in the light of recent news that smart television manufacturer Vizio will be sharing data from TV tuners through its data division, Inscape. The company says that 22 million TVs are opted-in, and that data will be used by stations and measurement companies, including Comscore and VideoAmp, to provide more detailed viewing information from a larger number of viewers.

A+E has increasingly transitioned to new forms of measurement and currency due to brands evolving demands.

Advertisers can activate with A+E against iSpot, VideoAMP, Nielsen BDS and Comscore.

Vizio has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on Vizio Smart TVs.

Consumers are aware of the switch; they are also changing the way they consume video content. Over the summer, it was widely reported that for the first time, linear TV viewership fell below 50% in July. Less than half of the reported 49.6% linear viewership — 20 percentage points — was attributable to broadcast television. Contrast that with reports from October 1995 when the drop to 40.5% of total viewership was news.

In her new role at iSpot, Wood will drive the development of products, solutions and methodologies that underpin iSpot’s cross-platform measurement suite.

Truthset, a data validation-as-a-service offering, says that Experian, a leading global information services company, has joined the Data Collective.

The new Independent Streaming Alliance (ISA) calls itself “a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media.”

Buyers and sellers are still playing with alternative currencies such as VideoAmp, iSpot are Comscore, but nothing will take the place of C3/C7 ratings in a majority of this year’s upfront sales.

Channels owned by equipment manufacturers; Wolk mentions “Amazon Freevee, LG Channels, The Roku Channel, Samsung TV Plus and Vizio WatchFree+.” These services benefit from being prominently featured on the devices’ user interface and from being able to access users’ content viewing data.

Tubular Labs, a provider of global social video intelligence, has added new abilities to measure how videos perform according to the hour of day that they were uploaded.

Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok and Twitch.

Tubular Labs, a provider of global social video intelligence, has added new abilities to measure how videos perform according to the hour of day that they were uploaded.

Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok and Twitch.

But in an event where 127 different brands aired at least one national TV commercial during the live March Madness games last year, according to iSpot.tv, if someone wants to pull out, there are plenty of others to move in. And they have.

AfroLandTV, a streaming platform for global Black movies and TV from the African diaspora, has launched a live channel on Vizio WatchFree+, Vizio’s free streaming service. The channel will feature a wide variety of programming, including original series, movies, shows and Nollywood, all focused on telling the stories of Africa and its diaspora.

Advertisers spent about $17.7 billion on national U.S. linear TV sports programming last year, up from $14.9 billion in 2021, according to iSpot.tv data. The total does not include regional sports network or streaming ad spending.

As for advertisers in the NFL, the 10 biggest spenders bought a cumulative total of $1.1 billion in advertising during the season, according to iSpot.tv data.

According to iSpot.tv data, from mid-September through mid-December this new syndication season, advertisers had placed almost $300 million on 10 syndicated shows, including $51.8 million on Family Feud.

Family Feud also recorded 8.81 billion TV ad impressions, or ad viewers, while Jeopardy recorded 1.65 billion TV ad impressions and Wheel of Fortune drew 1.09 billion TV ad impressions for the first three months of the new season, according to iSpot.tv data.

iSpot, the TV measurement company, today released its 2022 TV advertising report, containing exclusive insights from currency initiatives with TV networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VOD on TV.

The report contains rankings by ad impressions and spend for top networks, shows, industries and reveals actionable insights such as where brands obtained the most reach for the dollar, the optimal mix for streaming and linear, what creatives scored highest for various emotions and more.

iSpot, a real-time TV measurement company, today announced that TV data and ad industry executive Jodie McAfee has taken on the role of SVP Agency Partnerships. He is among more than 100 people hired by iSpot in 2022 as the company aggressively moves to meet the needs of independent cross-platform TV measurement and verification.

Here are the Top 15 biggest ad dollar spenders in the NFL last season, based on data provided by iSpot.tv (expect most, if not all, to be back):