The iSpot 2023 Transparency Report identified 35,225 distinct brands and over 647K unique creatives that appeared on TV in the calendar year across broadcast, cable and streaming. The diversity of channels and sources brands are using to reach viewers underlines the complex challenges advertisers face in obtaining a complete view of TV ad exposure and impact, iSpot said.

In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media that number would exceed 20 million. This scale further validates the value independent streamers and content creators represent and the reason the ISA was formed – to develop and propose solutions to some of the challenges facing the CTV industry, such as measurement, demand, distribution, and inclusion.

To underline the potency of this enriched data, TransUnion recently joined The Truthset Data Collective, a coalition comprising over 20 leading data providers.

Indeed, FAST has become the new benchmark in the streaming category with Netflix boasting 15 million monthly active users for its ad-supported subscription tier. FAST’s acceptance is also evidence by the growing number of programming alliances, such as the deal between Golf Nation and TV maker Vizio, which will put the golf events on its “WatchFree+” menu of its FAST on-demand smart TV receivers (connected TV).

New data from Tubular Labs shows that minutes watched on social of content from U.S. news organizations increased dramatically, with NBC News seeing a 53% increase in minutes to 1 billion in October.

Sports were a particularly bright spot for the TV industry and streamers in Q3 2023 according to a new report from iSpot.tv that found college football household TV ad impressions climbed 54.5% YoY in Q3 2023 thanks in part to increased exposure on CBS, NBC and CW, along with more ad airings.

New data from Tubular Labs shows that in August of 2023, Tegna’s unique U.S. viewers grew by 43% month-over-month across Facebook and YouTube, partly due to an emphasis on crime-related content, the researcher said.

Vizio has announced that its 2nd Annual Vizio Developer Conference, themed "Innovate: Beyond the Stream,” summit will take place on August 22.

n a notable expansion of local streaming news options, Vizio has launched a new local channel category on its popular free streaming service, WatchFree+ and has added 20 local market news channels from Fox and Gray Television.

The group reported that its founding companies offer over 2,200 independent streaming touchpoints, which generate more than half a billion hours of watch time every month. ISA has enlisted iSpot.tv as a partner to help quantify the advertising value of the 500 million plus hours of streaming this group delivers.

Linear TV may still be on the decline, but new data from iSpot.tv showed daytime’s spotlight getting a bit brighter based on growth in TV ad impression deliveries.

With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, according to a new report from iSpot.tv, which says many networks and advertisers are putting a new emphasis on the genre.

"QVC+ and HSN+ brings our most comprehensive livestream shopping experience to Vizio Smart TV users," said David Apostolico, senior vice president of platform strategy, development and distribution, vCommerce ventures at Qurate Retail Group. "We already have many fans enjoying QVC and HSN on Vizio WatchFree+.

New data from Tubular Labs indicates that short videos under 60 seconds in length are the best performing content on YouTube that originates from the top five U.S. broadcast and cable properties.

The new Tubular Labs study found that shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties from Sept. 2022 through April 2023, up from 27% during the same period from 2021 to 2022.

FuboTV Inc. has announced that it has signed an agreement to work with iSpot.tv to improve connected TV (CTV) measurement across its premium video advertising inventory.

Despite ongoing worries about an economic slowdown or recession in the U.S., the TV measurement firm iSpot.tv has released a new survey that shows relatively bullish sentiment going into the 2023 TV Upfronts.

On April 13, noted industry analyst—and creator of the term “FAST Channel”—Alan Wolk will present a comprehensive talk on the rapidly expanding FAST (Free Ad-supported Streaming TV) ecosystem. The presentation will examine the various types of FAST platforms, their place in the greater TV environment, myths about FAST channels, where local broadcasters and news fit into this ecosystem, and why FASTs are poised to be a leading advertising vehicle of the future.

Accedo has added Vizio to the stack of supported platforms for its cloud-based SaaS video platform, Accedo One. The first customer deployed on Vizio’s SmartCast platform using Accedo One is Hallmark Movies Now.

The AutoUpdate of 2023 provides shortcuts for select Vizio TV owners with a new Quick Menu, WatchFree+ Mini Guide, and Recent Apps row, while the redesigned Vizio Mobile app for iOS and Android extends the time-saving features to smartphones, with quick access to voice controls, simple content discovery features, one-button access to WatchFree+, and streamlined subscription-management tools through Vizio Account.

The TV measurement company iSpot.tv is reporting preliminary data for the 22nd World Cup in Qatar that shows the live coverage of 64 matches plus replays across Fox, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14,700 ads and close to 6,200 minutes of commercial time to audiences in the U.S.