Household TV ad impressions rose 1.8% to 8.5 trillion in 2023, but spending on national linear TV slipped 4.7%, to $43.71 billion, according to iSpot’s “2023 in Review: TV Transparency Report.” With viewership down, commercial load was up – to the tune of +4.71% for NBC, 4.45% for Fox, 1.74% for CBS and 1.09% for ABC.

iSpot.tv announced it is building on its Unified Measurement platform with the launch of a dedicated streaming measurement offering and new suite of metrics including on-target delivery; deduplicated, unique audience identification; transparent co-viewing; CTV verification; and a streaming competitive dashboard. “As the market moves towards streaming and increased fragmentation grows, brands need accuracy, consistency, scale and transparency to manage media investments,” said Sean Muller, CEO and Founder, iSpot.

The TuneIn app’s complete catalog of over 90,000 global radio stations, podcasts, audiobooks and more is now available on-demand. “As the TV is the focal point of the home, VIZIO users can continue to enhance their streaming experience by accessing music, sports, news, podcasts and more through services like TuneIn,” said Seta Goldstein, Senior Director of Business Development and Partnerships at VIZIO.

iSpot.tv announced it is building on its Unified Measurement platform with the launch of a dedicated streaming measurement offering and new suite of metrics, including on-target delivery; deduplicated, unique audience identification; transparent co-viewing; CTV verification; and a streaming competitive dashboard.

Since Taylor Swift and Travis Kelce started dating, the NFL’s female audience increased by 29.4% across Facebook and YouTube, according to Tubular Labs. Swift’s TikTok audience that also watches NFL videos rose from 2% to 15%.

Truthset, the data validation-as-a-service offering, has appointed Kevin Dean as General Manager of the Data Collective. Dean previously served as Chief Strategy Officer at AnalyticsIQ.

The average number of apps has doubled since Q4 2021, with consumers in Q3 2023 using an average of 5.4 for each smart TV, according to Inscape’s Q3 2023 TV Market Trends Report. The wide adoption of smart TVs, and the apps that live on them, is also helping fuel a fundamental change in how people consume content.

Wunderkind announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite, which has been in private beta with select publisher partners including CNN and AP News, offers publishers tools to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.

In 3Q23, some retail brands outperformed expectations while leaning into passive viewing experiences like morning shows and drama re-airs, according to iSpot.tv’s new TV Transparency Report, which explores Q3 TV ad trends.

In a session with iSpot’s Leslie Wood and Alan Wolk of TVREV, Wolk said, “The measurement evolution is like the fall of the Soviet Union: How we’re approaching a free market at a time when people aren’t used to it and don’t like change.” Replied Wood, “I want to be fair, Alan. Don’t equate Nielsen with Russia.”

In a session with iSpot’s Leslie Wood and Alan Wolk of TVREV, Wolk said, “The measurement evolution is like the fall of the Soviet Union: How we’re approaching a free market at a time when people aren’t used to it and don’t like change.” Replied Wood, “I want to be fair, Alan. Don’t equate Nielsen with Russia.”

Crunchyroll and GSN announced a new 24/7 channel to promote the medium of anime. The channel has launched on LG Channels and the Roku Channel and Vizio WatchFree+, and drops on Amazon Freevee on October 17.

iSpot.tv and Paramount Global announced a currency partnership that facilitates transactions for both linear and total cross-platform reach for Paramount’s portfolio of networks and platforms. “Paramount has taken the lead in accelerating new measurement and currency enablement because the future of our industry depends on it,” said John Halley, President of Paramount Advertising.

Crunchyroll and GSN announced a new 24/7 FAST channel for anime. The channel has launched on LG Channels, The Roku Channel and Vizio WatchFree+, and drops on Amazon Freevee on October 17. “The Crunchyroll channel is a gateway to the world of anime where we will guide viewers to discover new worlds, new stories and new characters,” said Rahul Purini, President of Crunchyroll.

iSpot.tv and Paramount Global announced a currency partnership that facilitates transactions for both linear and total cross-platform reach for Paramount’s portfolio of networks and platforms. “Paramount has taken the lead in accelerating new measurement and currency enablement because the future of our industry depends on it,” said John Halley, President of Paramount Advertising.

iSpot.tv has earned its first Media Rating Council accreditation for the ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.

On a panel moderated by Kristin Wnuk SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.

The CarbonTV app is now available on VIZIO smart TVs, offering content including hunting, fishing, survival, aviation and outdoor lifestyle. The app offers a library of on-demand, outdoor content, including original series, documentaries, and live events that cater to nature enthusiasts, hunters, anglers, and farmers.

Owners of Vizio smart TVs can now sign up for the ESPN app or subscribe to ESPN+ and the Disney bundle through their TVs. The app is accessible from the apps catalog on the home screen.

Leslie Wood has joined iSpot as Chief Research Officer. Wood joins after a partnership at Media Trust and Leslie Wood Research.