GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

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Jun 13

Written By Kaius Foxx

NextTViSpot

GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'

Some Ads Play on Streaming Services Even When the TV Is Off, Study Finds