Our TVREV estimate is that at best, 30% of Amazon Prime subscribers will bother to upgrade, leaving around 70% of Prime’s approximately 165 million U.S. subscribers in the ad-supported bucket. That’s around 80 million U.S. subs, give or take 10 million in either direction.

Vizio said that a Holiday Greeting Cards carousel execution on its home screen contributed to a doubling of engagement during the first week of December.

Now, if the theory about viewers keeping cable to have access to cable news is true, then it holds that Max will get a substantial churn-busting booster shot from CNN Max.

Vizio said it is giving viewers more football by launching the NFL app on its smart TVs. The App will give users access to NFL Plus, the league's direct-to-consumer subscription streaming service.

I’m not just spitballing here, either. Our latest TVREV report on local TV and streaming includes a consumer study we did with Publishers Clearing House and Evan Shapiro that surveyed over 60,000 US TV viewers.

Next TV readers won't want to miss our Next TV Summit on Tuesday. I'm stoked to moderate our morning session "Gateway to the Future of TVOS," in which high-level executives from Roku, Vizio and other top TMT companies discuss what happens next to the surface that the whole streaming game is played on.

“Vizio TVs are the heartbeat of the home and weather plays an integral role in our users’ daily routines,” Vizio group VP, platform content and partnerships Katherine Pond said. “Extending our relationship with the Allen Media Group with the launch of the Weather Channel app adds a valuable dimension to Vizio as a daily trusted source for weather and additional programming with customizable features where it matters most.”

“Vizio TVs are the heartbeat of the home and weather plays an integral role in our users’ daily routines,” Vizio group VP, platform content and partnerships Katherine Pond said. “Extending our relationship with the Allen Media Group with the launch of the Weather Channel app adds a valuable dimension to Vizio as a daily trusted source for weather and additional programming with customizable features where it matters most.”

JL: You also talked about the walled gardens getting higher. Are the YouTubes and the Netflixes and the Amazons becoming more transparent as they sell more advertising and measurement, as companies like iSpot, Comscore, even Nielsen get better at measuring streaming?

On the hardware side, Amazon’s Fire platform will get its own FAST family of linear channels. That will give it parity with the Roku Channel, which renewed original series The Great American Baking Show, and Samsung TV Plus, which is launching a Conan O’Brien channel. Vizio added another layer to its FAST feast, launching a branded content studio featuring shows from Michelle Hobgood and Rance Nix.

NBCU has been among the media companies that has been most aggressive in finding alternatives to Nielsen for national measurement. NBCU has said it plans to transact using iSpot.TV in some upfront deals this year.

Yaccarino has also been a thorn in the side of legacy ratings giant Nielsen. She played a key role in NBCUniversal's move away from Nielsen ratings, and has tried to influence the rest of the TV industry to follow suit. Under Yaccarino, NBCUniversal has offered to let advertisers buy ads using non-Nielsen ratings from competitors like VideoAmp and iSpot.tv.

iSpot.TV, one of the measurement companies offering a big data alternative to Nielsen, calculated that the Super Bowl had 118.2 million viewers

Last year, during Amazon’s first year as the exclusive national home of Thursday Night Football, Amazon worked with Nielsen to provide audience guarantees. This year, advertisers will also be able to get audience data from iSpot and VideoAmp.

Vizio is warming up to the end of winter with a Spring Showcase of fresh, exclusive programming on its WatchFree Plus platform.

Advanced currency providers (ACPs): Advanced currency providers are being offered adjacent to legacy Nielsen measurement for national TV. And Nielsen, Comscore, VideoAmp and iSpot are the tip of the measurement iceberg with more on the way;

Frndly TV, the low-priced, family-oriented television service said its app is now available on Vizio smart TVs.

Having the app available makes it easier for Vizio set users to find, subscribe and watch Frndly TV.

Revry is the only LGBTQ-first media network dedicated to the authentic representation of the queer community. Revry’s free ad-supported TV service and on-demand LGBTQ+ movies, series, news, and music, inspire the exploration of original and classic queer programming for audiences worldwide

An analysis by iSpot.tv found that in January and February, Fox News had 649 advertisers, little changed from the 642 advertisers it had in January and February of 2022. The biggest advertisers on Fox News were Balance of Nature, My Pillow and Nutrisystem.