The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309% in the last year, to 10.6 million across the two platforms.

After winning the Super Bowl in February and Taylor Swift’s heart last fall (via her relationship with TE Travis Kelce), the Chiefs rose to the top of CreatorIQ's 2023 NFL earned media leaderboard, generating an estimated $316.6 million in digital earned media value (EMV), reports SBJ’s David Broughton.

In 2023, the Kansas City Chiefs emerged as the undeniable champions of the NFL, capturing not only a(nother) Super Bowl title, but also won the hearts of fans worldwide, including pop sensation Taylor Swift. This propelled the Chiefs to the pinnacle of CreatorIQ’s 2023 NFL leaderboard, making them the most talked-about team of the season.

According to research from CreatorIQ…

The number of daily shorts views reached 70 billion in Q3 2023, up from 50 billion at the beginning of the year, Google CEO Sundar Pichai said during the company's most recent earnings call in October.

And according to data from the creator-marketing platform CreatorIQ, brands increased their influencer-marketing spend on YouTube shorts by 700% in 2023.

A December analysis of the streaming industry by CreatorIQ reveals that Amazon’s Prime Video was the only service that actually saw an increase in Earned Media Value (EMV) compared to November. EMV is CreatorIQ’s metric for quantifying the estimated value of consumer engagement with digital earned media.

Prime Video was the only streaming service that saw a month-over-month increase in Earned Media Value (EMV) for December, according to a recent analysis from CreatorIQ. Its $30.8 million EMV represented a 2% increase from November.

CreatorIQ, a pivotal influencer marketing campaign management brand, embraces artificial intelligence to enhance its offerings. By integrating AI tools into its software platform, CreatorIQ is poised to revolutionize trends and mention tracking across social media for over 9,000 brands.

CreatorIQ expanded its reach from sports to retail, aligning with the growing influencer marketing trends in these sectors, while continuing to strengthen its presence in beauty, fashion, and food & beverage. The year also saw a surge in short-form video popularity across platforms like TikTok, Instagram, Snapchat, and YouTube Shorts, with Instagram’s Reels and Stories, and TikTok’s viral potential leading the way.

Brit Starr is senior vice president of marketing for CreatorIQ, an influencer marketing platform for more than 100 of the world's most valuable and innovative brands and agencies. Think of CreatorIQ as the Salesforce of the influencer economy. Clients include Nestle, AB InBev, Disney, and of course, poppi. Brit has a decade of leadership experience in marketing and consulting at consumer brands, including Shiner Beer, Verve Coffee Roasters, Lyft, and Guitar Center.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers.

"This shift reflects a broader movement toward short-form video across both beauty and fashion and the social media landscape as a whole," Alexander Rawitz, director of content marketing at CreatorIQ, told Business Insider. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

CreatorIQ recently released our annual Influencer MarketingTrends Report — a survey of hundreds of brands, agencies and creators — designed to shine a light on the most important trends worth following, noting both where we’ve been, and where we’re going.

“ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors,” Ad Age’s Jack Neff reports.

“I joined as president in 2020 after a fantastic experience at Crocs where I helped Andrew Rees turn Crocs around,” Reilly said in a Wednesday interview on Creator IQ’s “Earned” podcast. “I like to think I had a hand in reshaping the brand, and that had granted me the opportunity to become president of Stanley in 2020. And we were a $70 million brand that appealed to guys with a green bottle that was 107 years old, and is one of the greatest products in history.:”

Creator marketing technology platform, CreatorIQ, has recently unveiled its year-end report, providing a comprehensive analysis of the latest trends shaping the influencer marketing industry.

At this point, TikTok is a key element of influencer marketing thanks to TikTok creators and influencers. The question for 2024 seems to be if the short form video app can retain its creators for the long hall. (A look at TikTok’s past, present and future here.) In the meantime, a new report from TikTok and Creator IQ, a realtor marketing platform, reveals what characteristics separate the platform’s top-performing creator ads from the rest.

According to CreatorIQ, more than 437,000 creators posted about food and beverage brands more than 1.2 million times, driving nearly 75.5 billion impressions, 3 billion engagements and a whopping $4.8 billion in earned media value (EMV). And those numbers are just from the first half of 2023.

In collaboration with creator marketing platform CreatorIQ, TikTok has unveiled key insights that are paramount for successful campaigns and creative initiatives. These insights shed light on the evolving landscape of digital marketing and why they matter to PR professionals. You can download the CreatorIQ report here.

Influencer marketing platform CreatorIQ measures social success for brands, using its unique EMV (Earned Media Value) metric and, on behalf of TheIndustry.fashion, it has compiled the below list of the Top 50 most successful luxury fashion brands on social media. Gucci achieved a whopping $392.3 million worth of social media value, comfortably ahead of LVMH's Dior which came in second with $351.1 million.