After the Super Bowl, the two NFL conference championship games are the most watched programs on television. This trend will continue in 2024. Collectively, the two games averaged 56.1 million viewers, an increase of 11% from the previous year. With a price tag for a :30 ad reaching $3 million or more, Sportico estimated the two networks CBS and Fox had garnered $485 million in ad dollars over the two games. Inscape estimates the two games accounted for 46.3% of total TV usage for the day.

The smart money knows that these kind of insights are invaluable - take the recent reported $325 million investment by Goldman Sachs into iSpot TV, a company specialising in TV ad measurement, or companies like T-Vision and VideoAmp who, like MUSO, are pioneers in the new data currency of audience measurement.

For example, according to Marigold’s 2023 Consumer Trends Index, a third of consumers swapped their favorite brand in 2022, with the loyalty program, the customer experience and data privacy issues as central issues. However, the same study found almost 70% of consumers identified the loyalty programs as significant to sustaining their long-term loyalty.

A Campaign Monitor study from 2019 noted that professionals receive, on average, 121 emails a day, so one can only imagine that this figure has remained the same, if not increased, since workers have moved to remote and hybrid working during and after the pandemic. Therefore it's important to recognize that your email is consuming valuable work time. So get straight to the point, and make your emails snackable instead of loading recipients with a full-size, three- or four-course meal.

A high level of personalization during digital engagements can significantly boost conversion rates and sales in marketing efforts. For example, personalized email campaigns, which include the recipient's name and content based on their interests, have been shown to generate 26% higher open rates, according to Campaign Monitor.

On October 10, a press release from iSpot and ParamountPARA +1.6%PARA +1.6% Global announced an agreement allowing for the measurement and transaction of national TV ad campaigns with iSpot currency metrics across Paramount’s U.S. media and streaming holdings.

​​Some notable TV data partners are DIRECTV and VIZIO Inscape - where Yahoo is the exclusive DSP to access the data - in the U.S. and SambaTV in AU, CA, and UK, co-mingling their valuable TV data with Yahoo’s own first-party data. These integrations allow for richer insights and measurement across channels.

“It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around VIZIO’s audience interests like holiday content and DIY.”

CreatorIQ, which helps big brands track and manage influencer marketing campaigns, said it is joining the artificial intelligence gold rush, adding AI tools to its software platform to help track trends and mentions across social media for more than 9,000 brands.

Polar Bears International, the nonprofit dedicated to conserving wild polar bears and their sea ice habitat, describes how pregnant polar bears dig snow caves on shore and give birth, often to twins, in December. The “Predators” polar bear episode begins with one brand-new family poking their heads out from inside their snow den until they fully emerge in the spring when the cubs begin outdoor life and their intensive survival training.

In the past, with the popularity of the NFL and college football, the advertising strategy of legalized sports gambling had been seasonal, with a focus on fourth quarter sports. Among the findings, in the recently released Sports TV report from iSpot, found sportsbook ads are becoming more year-round. Another finding was sportsbook ad impressions, for national TV, grew 25% year-over-year in the January 1-August 15, 2023 time frame.

For pioneering LGBTQ+-focused video-streaming service Revry, it’s been a complicated time, but, its founders say, a crucial one for a service trying to provide underserved audiences with shows that speak to their lives, while connecting brands safely with a substantial, lucrative core audience.

According to Tubular Labs, this year’s Women’s World Cup already has 686 million U.S. views on YouTube, compared to 610 million U.S. YouTube views for women’s soccer for all of 2022.

Nielsen, long the (controversial) arbiter of viewership in broadcast and cable has tried to assert a similar role in streaming, as have competitors such as iSpot.TV and Parrot Analytics. But prying the data out of reticent streamers has proven impossible so far.

The “TV data guys,” with Samba TV and LG Ads among the still-emerging market leasers. TV set manufacturers such as LG, Vizio and Samsung have for many consumers replaced CTV devices as their means of accessing streaming apps. This space will clearly consolidate, but if you want a comprehensive view of what consumers are really watching, this data is a key ingredient in any future ad currency solution.

iSpot.tv – NBCU selected iSpot as its preferred ad currency platform over a year ago, boosting its marketing positioning, and given NBCU’s aggressive role in Open AP and the JIC, they would seem to have a legitimate “seat at the table” as the industry sorts through its alternative approaches.

Among ISA’s stated goals will be highlighting minority owned businesses including, among their charter members, the Allen Media Group, Future Today, and kweliTV. In addition, the group will promote diverse programming. Damian Pelliccione, co-founder and CEO at Revry, added, “The FAST space has been an exciting and important outlet for diverse and underrepresented communities over the past few years.

NBA continues to be a popular vehicle with advertisers. According to iSpot, last year, the playoffs reaped $842.4 million in ad revenue for Disney and Turner Sports. According to SponsorUnited, for the 2022-23 regular season, the NBA earned $1.4 billion in team sponsorships, a 10% increase from the 2021-22.

As part of their rebrand, Max will be using the tagline “The One To Watch”. According to iSpot, since mid-April, WBD has invested nearly $30 million worth of ad time, primarily on their own cable networks

As well, hardware makers Samsung, LG, Roku, and Vizio all have a free, ad-supported offering. Vizio’s WatchFree+, for instance, has 270 FAST channels of programming.

Telly is betting on the growing enthusiasm among ad buyers to take advantage of connected TV, as they shift money from older forms of media, including broadcast and cable.