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Jeep, Jeter Top Latest Ranking of Most-Seen Auto TV Ads

With 267.1 million national TV ad impressions received from Dec. 25-31, Jeep’s “Drove All Night” takes first place on iSpot.tv’s ranking of most-seen automotive TV ads. The spot features former MLB star Derek Jeter using his Wagoneer to bypass a plane-grounding storm and drive home to wife Hannah.

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Kia Has Most-Seen Auto TV Ad of 2023

With over 2.7 billion TV ad impressions, a Kia spot for the Sportage Hybrid takes first place in iSpot.tv’s ranking of the most-seen auto TV ads of 2023 (Jan. 1 through Dec. 14). The commercial follows a couple’s wild chase across rugged terrain to recover a phone stolen by an intrepid bird. America’s Got Talent was the top impressions-driving program (104.3 million impressions), followed by college football (80.1 million) and the NFL (69.7 million).

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Hyundai Airs Two of the Latest Most-Seen Auto TV Ads

Hyundai leads iSpot.tv’s latest ranking of the most-seen auto TV ads with “Get In and Get Away: Vail,” which received 221.2 million national TV ad impressions Nov. 20-26. The automaker also owns the No.3 commercial (187.7 million national TV ad impressions), which is another sales-event promotion, but with a “Breckenridge” spin.

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Kia No.1 in Latest Ranking of Most-Seen Auto TV Ads

Kia’s commercial for the ’23 Sportage Hybrid ascends from fourth to first place week-over-week with nearly 218 million national TV ad impressions as tabulated by iSpot.tv.

Sports delivered top impressions counts, led by NFL games (17.3 million impressions), college football (10.5 million) and NBA (8.8 million), while the top networks were CBS (34 million), ABC (27.6 million) and HGTV (15.2 million).

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Honda Again Leads Ranking of Most-Seen Auto TV Ads

For the second week in a row, Honda’s “Keep Dreaming” takes first place on iSpot.tv’s ranking of the most-seen auto ads – but its 218.1 million national TV ad impressions represented a 6.5% week-over-week decrease. In contrast to the other four ranked commercials, the top daypart by impressions was weekend afternoon (instead of primetime), delivering over 31% of the ad’s total impressions. Football was again a key focus: Across the entire week, NFL games generated over 60 million impressions and college football games racked up 28.4 million.

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Honda Dreams Big With Most-Seen Auto TV Ad

With 233.2 million national TV ad impressions, Honda’s “Keep Dreaming” leads iSpot.tv’s latest ranking of the most-seen auto TV ads. Just over 39% of those impressions came from NFL (72.7 million) and college (18.6 million) football games, with NHL games delivering another 4.8 million impressions. Top impressions-driving networks included Fox (60.4 million), CBS (26.8 million) and Bravo (15.3 million).

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Lexus Wins Battle for Most-Seen Auto TV Ad

A commercial for the Lexus TX takes first place on iSpot.tv’s latest ranking of the most-seen auto TV ads, receiving 219.7 million national TV ad impressions. The ad pokes fun at the misery of commercial airline travel these days, stating that “for everyone who’s endured the bad seat … finally, sweet, sweet redemption”

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Lexus Owns Last Week’s Most-Seen Auto TV Ad

Lexus leaps into iSpot.tv’s ranking of most-seen auto ads with a commercial that received 341.7 million national TV ad impressions from Sept. 11-17. The spot highlights the RX plug-in hybrid model’s ability to use “electric for short trips, gas for long.” ESPN’s 74.3 million impressions accounted for nearly 22% of the ad’s total impressions; other top networks included Bravo (27.3 million) and Food Network (25.1 million). College football (58.9 million impressions) generated over five times more impressions for the ad than the No.2 program (First Take, 10.6 million).

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Chevrolet Features 2024 Trax in Most-Watched Auto TV Ad

An upbeat ad for the ’24 Chevrolet Trax leads iSpot’s ranking of the most-seen auto TV commercials for July 17-23. The spot received 217.1 million national TV ad impressions, 23.6% of which were generated by airings during the 2023 Open Championship. Crime dramas NCIS, Law & Order: Special Victims Unit and Blue Bloods each delivered over 5 million TV ad impressions.

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Ram Emphasizes Summer Fun in Most-Watched Auto TV Ad

With 243.3 million national TV ad impressions, Ram Trucks leads iSpot.tv’s ranking of the most-seen auto TV ads for July 10-16, up from No.4 the previous week. Morning news programming delivered top impression counts, led by Today (12.1 million impressions), Today 3rd Hour (11.6 million) and CBS Mornings (7.3 million). Looking at networks, NBC generated 31.8 million impressions — more than twice as many as the No.2 network, MSNBC (15.1 million).

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Subaru Spots Lead Most-Watched Auto Ad Ranking

Subaru is far and away the winner when it comes to most-seen auto TV ads for July 3-9, with two spots racking up 452.6 million TV ad impressions – more than the other three ads on iSpot’s ranking combined. Although the spots have similar outlay, impression counts and top networks and programs for impression delivery, each set a very different tone. The first-place commercial explains how Subaru has helped nearly 300,000 cancer patients nationwide through its “Love Promise,” while the No.2 ad proudly shares the news that Consumer Reports named Subaru the 2023 Best Mainstream Brand.

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