The commercial has been running on TV in recent days, including during the San Francisco 49ers and Detroit Lions NFC championship game on Sunday, according to iSpot. State Farm also released the video on social media channels such as X.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CNN delivered 33.5 billion ad impressions in the first quarter of 2023, down from 44.8 billion impressions in the same quarter last year, according to data from iSpot.tv. Interest in news was high in the year-ago period, as Ukraine invaded Russia in February 2022. Across all CNN linear programming, there were 1.4% fewer ad airings year-over-year in the first quarter, and 8.7% fewer ad airings during primetime.

“When it came to those three non-negotiables, the transaction capable component was where [iSpot] still has room and opportunity to grow,” said Zapata. “In order for us to steward a campaign from forecast to post and all of the non-sexy plumbing in between—that’s the stuff like nobody wants to talk about it, but you’ve got to get it done—and iSpot wasn’t quite there yet.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: “Paid real consumers” (per the fine print on screen) offer testimonials about Verizon’s network reliability. ButcherBox wants you to know that it delivers grass-fed beef, wild-caught seafood and more. And Chuck E. Cheese says it’s a place “where a kid can be a kid.”

Earlier this week Ad Age published a post detailing the most liked Super Bowl LVII spots, according to consumer surveys conducted by iSpot’s Creative Assessment service (an offering that grew out of iSpot’s 2021 acquisition of Ace Metrix). To close out the week, here’s a short list of the Super Bowl ads that consumers thought were the funniest, also per iSpot. In order:

Both the purpose and the brand have done well with the Super Bowl, which is why it’s willing to re-up again for the most expensive buy in TV, Crook said. Estimates from iSpot.tv peg the Unilever brand’s overall spending on TV at $11 million to $14.5 million each of the past three years, and this year’s reported $7 million price tag for a 30-second spot would consume nearly half that or more.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Progressive’s new TV Dad character (Reginald VelJohnson) returns—and this time he’s got an adorable puppy with him. (Watch a previous installment of the campaign in the Jan. 18 Hot Spots.) McDonald’s reminds us that we can “earn free food with the app.” (See also: “McDonald’s to open 1,900 locations this year,” from Crain’s Chicago Business via Ad Age.) And Starbucks says, “It’s clear that a little kindness is never really little.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Foo Fighters frontman Dave Grohl stars in a Crown Royal Super Bowl commercial teaser. (Ad Age’s E.J. Schultz has the backstory on the campaign in our Big Game blog: “Super Bowl 2023—tracking commercials and other brand plans.”) Kevin Bacon and his daughter Sosie Bacon help Hyundai hype the all-electric Ioniq 6. (Once again, Ad Age’s E.J. Schultz has the backstory: “Why Super Bowl auto ad spending is trending down.”) And a little girl has some imaginative theories on why her family’s new Volkswagen Atlas has two extra seats.

In particular, TV spending is on the rise. Travel brands spent $105.6 million on TV in December, a 49% uptick over the year-earlier period, and with a spend of $89 million during the first 20 days of the current month, were also on track to exceed January 2022 numbers as well, ad measurement firm iSpot.tv found.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Allspring Global Investments (the former asset management unit of Wells Fargo that was spun off in 2021) says, “We dissect the market from every angle, helping to build portfolios that redefine what’s possible.” Macy’s hypes its Big Home Sale, on now through Feb. 14. And Hulu promotes “Killing County,” a new three-part docuseries from ABC News Studios and Executive Producer Colin Kaepernick that looks into police corruption in Bakersfield, California.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Honda calls the 2023 Pilot TrailSport “the most off-road-capable Honda SUV ever.” Tiger Woods, Rory McIlroy and Collin Morikawa help hype TaylorMade’s Stealth 2 golf club. And Ty Pennington is really excited about Playtika’s mobile game Caesars Slots.

Since 2015, there have been no national linear TV ads mentioning “abortion pill” or the names of specific drugs, according to a search of TV ad measurement company iSpot.tv.

CM Group—the martech company behind Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent and Vuture—just announced its new name: Marigold. The rebrand is timed to the release of the company’s Consumer Trends Index 2023, the latest edition of its annual global survey of more than 6,000 consumers (more on that below).

“Right now, we see our clients leaning into creator marketing to help fuel efforts across paid, owned and earned,” said Tim Sovay, chief business development and partnerships officer at CreatorIQ, the influencer marketing platform powering efforts for advertisers like Unilever and AB InBev. “One of the big reasons for this is that creator content consistently outperforms traditional brand creative. Not to mention, it's also more efficient to produce at scale.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Songtradr, the music licensing and management platform, has been parsing data on brands’ use of music in commercials across 2022, and one of the top takeaways won’t come as a surprise: Apple is really good at deploying exactly the right music at the right time in its commercials.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.