Philo has integrated its wallet-friendly streaming television service into Vizio’s line-up of Internet-connected TV sets, the company announced this week.

Philo has officially joined forces with VIZIO: as of Jan. 31, the live TV streamer is now available on the VIZIO Smart TVs, joining a growing list of platform partners and devices where Philo can be accessed, including Roku, Amazon Fire TV, and more.

After the Super Bowl, the two NFL conference championship games are the most watched programs on television. This trend will continue in 2024. Collectively, the two games averaged 56.1 million viewers, an increase of 11% from the previous year. With a price tag for a :30 ad reaching $3 million or more, Sportico estimated the two networks CBS and Fox had garnered $485 million in ad dollars over the two games. Inscape estimates the two games accounted for 46.3% of total TV usage for the day.

The NFL’s two nail-biting conference championship games on Sunday delivered large TV audiences for the league – and of course, network partners as well. Data from Inscape reveals the extent of the NFL’s big day, and how it even managed to top last year's watch-time.

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time.

“These findings disprove the narrative of inattention or lesser value in FAST environments,” said Devin Fallon, senior director of Media Insights & Analytics at Vizio, the owner of the WatchFree+ FAST, in a statement on Adelaide’s FAST audience attention scores in comparison to CTV and linear TV.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 22-28, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

VIZIO and Adelaide, an attention-based media quality analyst group, released a report on Monday that shows free ad-supported streaming services outperformed linear TV and overall programming at connected TVs when it came to engagement.

Free ad-supported streaming TV (FAST) apps outperform CTV and linear TV options in viewer attention, according to joint research from Vizio and attention metrics provider Adelaide.

VIZIO (NYSE: VZIO) and leading attention metrics provider Adelaide, today released joint research aimed at identifying what TV environments viewers pay the most attention to while watching.

Viewers may not pay for free ad-supported streaming television (FAST) channels, but they appear to be paying attention, according to a new report from smart TV maker Vizio and attention research company Adelaide.

The newly acquired films will be available for U.S. transactional video-on-demand (TVOD) and advertising-based-video-on-demand (AVOD) release, and you’ll be able to find them through Tribeca’s existing FAST channel streaming infrastructure The Tribeca Channel. That streaming channel is currently available via The Roku Channel, Apple TV, Amazon Prime Video, YouTube Movies & TV, Kanopy, Tubi, Pluto TV, VIZIO WatchFree+, Sling TV, Peacock, Vudu, XUMO and more.

How our customers are going to use our data and innovate around our data using artificial intelligence, how internally VIZIO and Inscape is going to use artificial intelligence to innovate and advance our technologies, and then the last thing is how AI is going to have a positive impact on the user and the user experience, and in particular in the TV industry.

The NFL continued to dominate TV viewing during the league’s divisional playoffs on Saturday and Sunday.

According to Inscape, the data unit of smart TV maker Vizio, the playoff games captured a 33.62% share of viewership during the weekend.

All told, the Divisional Round averaged 39.4 million TV viewers, up 8% versus last season’s 36.5 million. In keeping with its stranglehold over the tube, the NFL last weekend accounted for 38.3% of all U.S. TV consumption, according to Inscape estimates.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for January 15-21 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 15-21, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

ADAM BERGMAN (VIZIO ADS): How we talk about business outcomes is the thing I'm most excited about this year. A CPG company wants to sell a tube of toothpaste; the QSR wants you rolling through the drive-thru and coming in-store. Whether you're on the buy side, sell side, ad technology, big data, whatever it is, we need to be talking about what an actual brand wants to achieve with a real consumer.

The divisional round of the NFL Playoffs utterly dominated TV viewership this weekend, capturing a 33.62% viewership share across Saturday and Sunday according to Inscape data. That’s an increase from the 2023 divisional round weekend games, which captured a 27.48% share.