So it turned to Marigold. The Marigold Engage platform helped provide readers with the same non-partisan reporting in a fresh new format. The company leveraged Marigold’s easily customizable design interface to develop a bold overhaul of all Policy newsletters to offer a fresh format for readers, with important insights from reporters and key context on big stories throughout the week.

Companies’ approaches fall short more often than they realise, according to Sailthru, the marketing solution provider. Its poll showed that 71 per cent of retailers believed they excel with personalisation but only 34 per cent of consumers agreed.

Being transparent about your business operations and communicating with clear, concise messaging helps build customer confidence and promotes loyalty. In a 2022 survey by CM Group, 22% of Gen Z consumers cited a lack of transparency as a reason to lose interest in a company.

Analyzing data from Marigold's 2024 Consumer Trends Index Report, Trent Lanning (senior researcher at Marigold) has spotted a clear theme: customer loyalty will be crucial for marketers to nail this year. Here's how to get it right.

Marigold released its 2024 Global Consumer Trends Index, providing valuable insights into consumer behaviours based on a comprehensive global survey conducted in partnership with Econsultancy between September and November 2023.

"Loyalty is an all-encompassing strategy, not simply a product,” said Wendy Werve, chief marketing officer of Marigold. “This report underscores the significance of messaging-driven loyalty and trust-building through personalization in every interaction. Brands must go beyond generic incentives to establish meaningful relationships with savvy consumers who have become frustrated with irrelevant content and offers.”

Relationship marketing company Marigold is out with its 2024 Global Consumer Trends Index, a study based on a global survey of consumers from September through November 2023 conducted in partnership with Econsultancy.

You can download Marigold’s 2024 Global Consumer Trends Index, and get more data for age generations, as well as new insights into key areas like purchase drivers, messaging engagement, data privacy and zero-party data acquisition.

New research from martech firm Marigold reveals that 63% of consumers don’t trust the advertising they see on social media — and 55% are engaging with social platforms less for the sake of their mental health.

New research from martech firm Marigold reveals that 63% of consumers don’t trust the advertising they see on social media — and 55% are engaging with social platforms less for the sake of their mental health.

I think the combination of everything is an ad network plus there's no such thing as national advertising, everything is local. The combination of the two of those coming together I think are really exciting. What's driving all that is data, and then how does that translate to reaching audiences?

The trade group’s study didn’t inquire about other generations’ shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F’inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

A 2022 report by the marketing agency CM Group, now Marigold, and retail consulting group F’inn found that 47% of Gen Z respondents preferred in-store shopping over any other generation. As pandemic restrictions have ended, some malls are revived by targeting teen shoppers who want more than just a place to spend money. According to Forbes, this includes a place to hang out, eat, and make friends — then there is the loneliness factor.

Forty-three per cent of consumers say they’ll be leaning more on loyalty programs when they’re buying a new product from their favorite brand, according to research published by Marigold.

The Nashville, Tenn.-based provider of marketing technology software worked with eConsultancy to survey more than 10,400 people to produce its annual Marigold Global Consumer Trends Index Report.

The trade group's study didn't inquire about other generations' shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F'inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet.

The trade group’s study didn’t inquire about other generations’ shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F’inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

A recent global consumer trends index report by the global firm Marigold highlights some challenges that today’s marketers face on multiple fronts.

These challenges include building customer trust, delivering value, and navigating economic uncertainty while balancing data privacy and personalization, especially as third-party cookies crumble.

Marigold’s 2024 Global Consumer Trend Index takes a deep dive into how brands should approach relationship marketing this year, revealing customer preferences and behaviors around personalization, privacy, messaging, advertising and brand loyalty. The overarching theme? Brands should find their people, get to know them and then make them superfans.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.