As the holiday season approaches, retailers are bracing themselves for the retail juggernaut known as Black Friday and Cyber Monday. With eMarketer predicting a 4.5% increase in holiday retail sales this year, now is the time for brands to maximize this revenue potential.

Email marketing is still a potent tool for attracting customers with triggers based on their activity. The following advantages are provided by email marketing software like SendGrid, Constant Contact, and Campaign Monitor:

Wunderkind, the leading cross-channel performance marketing solution, introduced an artificial intelligence-based text generation tool for on-demand text campaigns called WunderkindAI.

Global martech pioneer, Marigold, unveiled the industry’s most comprehensive Relationship Marketing solution focused on helping marketers achieve hyper-personalization at scale while navigating complex, ever-evolving privacy and deliverability challenges. Marigold’s latest release fuses best-in-class email, omnichannel marketing, SMS, and loyalty technology with integrated zero-party data, robust permission and preference management, and dynamic personalization tools to help brands and businesses build trusted, long-term relationships with their customers, faster.

“Our goal at Marigold is not just to be a strategic technology partner that delivers the tools and solutions businesses need to execute relationship marketing at scale. We do that – and we’re great at it – but what we really want is to be a strategic business partner to our customers by providing the hands-on, strategic expertise and industry knowledge needed to ensure the success of our customers’ programs,” said Micki Howl, Chief Operating Officer of Marigold.

Statara’s age data has been highly rated for its accuracy by Truthset, the industry’s leading recognition for data accuracy, quality, and transparency. Age data is essential for compliance in highly regulated industries like cannabis, where multiple clients use Starata’s proprietary Baked Audiences solution. Truthset has also recognized the strength and accuracy of Statara’s data on education, gender, race/ethnicity, political affiliation, language spoken, and home ownership/renter status.

Madhive, a Leading CTV Advertising Software Platform, Announces a $300 Million Investment from Goldman Sachs Asset Management

Some additional findings include…

Madhive, the leading technology company engineered for modern TV advertising, announced today that Jon Kaplan has joined the company as Chief Revenue Officer. In this new position, Kaplan is responsible for accelerating the adoption of Madhive’s full-stack TV enterprise software, empowering TV buyers to capitalize on the streaming era with a programmatic solution.

Wunderkind, a leading digital marketing solution for performance marketing and advertising – announced the launch of WunderKIND Ads in order to help publishers and advertising partners deliver an unparalleled user-first ad experience.

FuboTV Inc., the leading sports-first live TV streaming platform, announced it has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

Marigold Launches Marigold Experiences for Enterprise, Bringing Powerful Zero-Party Data and Personalisation Capabilities to Selligent Customers

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, announced that Instagram has selected it as an inaugural partner for the social network’s newly launched creator marketplace API program.

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced that it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service.

CreatorIQ has leveraged its first-party TikTok integration to give brands access to exclusive insights on TikTok creators and their content in the newly released Guide To TikTok Influencer Marketing for CPG Brands report. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

Other companies that are offering CTV measurement solutions include iSpot and Adjust.