Free ad-supported streaming TV (FAST) apps outperform CTV and linear TV options in viewer attention, according to joint research from Vizio and attention metrics provider Adelaide.

In October, an independent study by iSpot revealed that the founding 10 ISA members reached 17.9 million U.S. TV households, according to the ISA. With the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV and Graham Media, that number would exceed 20 million, according to the group.

Vizio is promoting a collection of seasonal programming with its Holiday Greeting Cards activation on the home screen.

Pond heads distribution, content acquisition, programming, platform partnerships, and marketing at Vizio, the CE brand that has embraced streaming more fervently than any of its competitors. Since joining the Irvine, Calif.-based company in 2012, Pond has initiated, negotiated, and closed deals across content distribution and acquisition, IP, advertising, and data verticals.

“It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around Vizio’s audience interests like holiday content and DIY.”

In addition to Tarufelli and Antonellis, Canon Club’s current advisory board includes…

Even the remaining cable TV subscribers are not spending a lot of time watching cable TV. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

Vizio is offering a custom-curated Football Kickoff collection on TV home screens for the 2023 pro and college season. The collection features home screen access to streaming apps for viewing live sports, with hundreds of hours of free programming.

A majority of Vizio smart TV owners now stream video entertainment rather than accessing legacy cable or satellite TV distribution, according to new data from Inscape, which tracks ACR data from millions of Vizio TVs.

Vizio has announced a new local channel category available in its free streaming service WatchFree+, featuring regional news, weather, sports and more.

Vizio July 10 announced the launch of its next exclusive content series, home improvement show “Clean Break”. Hosted by professional organizer Michelle Hobgood, the series delves into the world of organizational tips and tricks, inspired by social media organizing trends and presented by a top consumer packaged goods brand.

The Weather Channel television network is proud to announce today it has expanded its relationship with VIZIO (NYSE: VZIO). Millions of VIZIO users will now have access to the 24/7 The Weather Channel streaming app from America’s most trusted news source. The Weather Channel is the network Americans turn to for critical lifesaving weather news and information.

The Peacock Preview Channel includes access to “A Friend of the Family,” “Bel-Air,” “Below Deck Adventure,” “Below Deck Down Under,” “Below Deck Mediterranean,” “Dr. Death,” “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “The Real Housewives Ultimate Girls Trip,” The Traitors,” and “Vanderpump Rules,” among others.

Cineverse, Chicken Soup for the Soul Entertainment Join as Co-Founding Members to Newly Formed Independent Streaming Alliance (ISA)

QVC and Home Shopping Network (HSN) have launched their free, interactive streaming shopping service on Vizio Smart TVs — currently the first and only live stream shopping app on Vizio that allows consumers to complete purchases within the app, while combining multiple channels of live content with video-on-demand.

What to do to monetize those channels and differentiate them from the crowd was the subject of various presentations during the event — and data is key, speakers said.

Crackle Connex continues to offer brands 360 data and measurement capabilities with partners such as Experian, InMarket, iSpot.tv, LiveRamp, Transunion and Nielsen Catalina.

Vizio May 1 announced the launch of the branded content studio (VBCS), a new business unit created to bring original content to its connected TV owners. The new division will be responsible for developing a slate of data-informed programming across a variety of formats.

Combined, FilmRise’s top five single-series channels accumulated nearly 25 billion streaming minutes in 2022, they say. Vizio has a bird’s eye view of streaming viewers via ACR data from its smart-TV app, letting the company observe “lean back” behavior. Greg Barnard, director of content acquisitions and strategy, says franchise channels are a strong draw.

Vizio March 30 announced an expanded partnership with AMC Networks, affording Vizio Smart TV owners access to the AMC+ app, nine free streaming channels and 159 on-demand movies on Vizio’s free streaming service, WatchFree+. AMC Networks’ channels include Portlandia, MSG Sports Zone, AMC en Espanol, Allblk Gems and Overtime, among others.