With the recent news of iSpot.tv’s acquisition of 605 -- both leading TV ad measurement companies -- and premium publishers’ adoption of VideoAmp’s dataset as a new video currency, it’s hard to ignore the race toward alternative currencies across the media industry.

Although household TV ad impressions and TV advertising airings grew in 2023, national TV advertising spend fell 4.7% to $43.71 billion versus 2022, according to iSpot.tv.

Automakers spent an estimated $271.2 million on national TV advertising in December, down down 14.9% compared $318.5 million a year ago.

December 2023 household TV ad impressions were also down 13% to 29.3 billion compared to 33.6 billion in December 2022, according to iSpot.tv.

Vizio's Inscape smart TV data unit says it can now tap directly into Vizio smart TVs' tuners in every local U.S. market to deliver more granular viewing data of over-the-air TV signals.

Per TV ad spot tracking service iSpot: “In the past 30 days, commercials featuring Shaquille O'Neal have had 1,058,717 airings.” And that number is accomplished not during a Super Bowl or Olympic or even NBA Finals season!

VideoAmp -- among other new alternative TV measurement companies such as iSpot.tv and Comscore -- have made major news headlines over the last year or so making big deals with large TV network based media companies.

Finally, an article about a drop in automotive TV spending in May according to iSpot.tv. came in as the no.10 most-read automotive story. The ispot.tv data is a monthly automotive story fixture, but the dip in May garnered more reads than of the other months.

She also spoke about a new trend the company has become involved in called Fast Channels -- a free, a-supported streaming technology that resides in the television vs. in an app. It enables Samsung, LG, and Vizio to offer consumers free access to steam content without having Netflix, Amazon and others. It requires BrightLine integrating its technology into the TV sets.

Guggenheim says the Vizio (Smartcast) LG (webOS), and multiple TV brands for Android TV have climbed in share -- now at 18%, 14% and 9% respectively.

Guggenheim says the Vizio (Smartcast) LG (webOS), and multiple TV brands for Android TV have climbed in share -- now at 18%, 14% and 9% respectively.

The 2025-26 upfront also will be the first one in which Nielsen’s legacy panel-only data effectively is no longer an industry currency -- being replaced by its own hybrid panel-plus Big Data product -- and competing with a variety of “alternative currencies,” some of which have been certified by the JIC managed by OpenAP, including Comscore, iSpot.tv and Videoamp.

Fast food is the most-seen industry thus far in the current NFL season of commercials, according to a new report from iSpot.tv, which measures the brand and business impact of TV and streaming advertising.

Automakers spent an estimated $301 million on national TV in October, up 11% compared to last October’s tally of $271.1 million, according to iSpot.tv.

Vizio WatchFree+ users have 24/7 access to the channel’s curated programming, featuring expert instruction and DIY videos in a wide range of categories such as knitting, crochet, painting, baking, quilting, sewing and more.

The campaign’s anchor TV spot was broadcast during the final game of the MLB World Series on Fox TV and garnered more than 225 million impressions according to iSpot TV metrics.

And I can't shake the feeling that what the sell-side has been doing -- from the pioneering standalone certification pushes by the big network suppliers to their OpenAP's formalization of a U.S. JIC to their decision to "conditionally" certify at least three alternative ad currencies -- Comscore, iSpot.tv and Videoamp -- aren't some designed to nullify and/or void that.

Household TV ad impressions rose 1.4% year-over-year in the third quarter, while national TV ad spending dropped 5.95%, according to iSpot.tv’s TV Transparency Report for the period.

Those households quitting cable/satellite pay TV services climbed to 5.7% rate in the third quarter from 5% (in the second quarter), compared to 4% for the fourth quarter of 2022. Data from iSpot came from Vizo’s Inscape -- an provider of ACR (automatic content recognition) data to smart TV manufacturers.

Creators will also have the option to share additional metrics with advertisers around their public Stories, saved Stories, Spotlights, and audience insights. Snap says that it’s working with API partners to integrate the creator data into their platform, including Captiv8, CreatorIQ, Influential, Pearpop, Tagger, and Whalar.

National automotive TV spending rose to $227.9 million, up 15.4% in September compared to $197.4 million a year ago, according to iSpot.tv.