GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'

Insights

Jun 13

Written By Kaius Foxx

MediaPostiSpot

Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement

GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off