Although Kurt Geiger saw notable results with an integration of Wunderkind, a leading AI-powered cross-channel performance marketing platform, on its UK-based flagship website, the brand decided to go it alone for its other portfolio websites. After months of building out in-house triggered email and opt-in marketing solutions, Kurt Geiger saw modest lifts — but nothing like what Wunderkind was delivering.

Wunderkind, the leading AI-powered cross-channel performance marketing platform, today revealed why Kurt Geiger chose to implement its infrastructure across the luxury brands’ portfolio of sites to drive global expansion.

When we looked specifically at ecommerce in our 2024 roundups, Wulfric Light-Wilkinson of performance marketing solution Wunderkind told us, “optimising owned channels will become the defining factor in successful ecommerce performance”.

As we navigate the explosion in AI, data privacy, and disruptive technologies, marketers are reimagining every stage of the customer lifecycle as well as their own organisational structures. Here's an inexhaustive list of ‘ins and outs’ for 2024, from Jamie Hoey, general manager Australia at Wunderkind

The role of the marketer will continue to evolve in 2024 as the pressure to deliver efficiencies, value and growth with less resources at their disposal continues to rise.

Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, according to the latest data from leading performance marketing solution, Wunderkind.

Original data from Wunderkind, which analysed almost 7 million shopping journeys, revealed digital sales from the week of Boxing Day delivered a significant increase to web revenues, rising +29 per cent compared to the week prior.

Online retail marketing company Wunderkind said its data shows many shoppers held back on Boxing Day spending this year, with 26 December accounting for only 20% of the week’s web revenue.

According to Wunderkind’s analysis, Blue Monday increases revenues from online sales by 18% for retailers in the UK, as shoppers turn to retail therapy to escape the blues these days.

2024 is shaping up to be a transformative one for the e-commerce business. Artificial intelligence (AI), data privacy, and disruptive technologies — along with nagging concerns about the economy — all pose formidable challenges to an e-commerce landscape that already faces the pressure of increased expectations from tech-savvy consumers.

Wulfric Light-Wilkinson, Wunderkind’s General Manager of International, praised Pour Moi’s growth and envisioned using personalisation to enhance customer understanding for a mutually beneficial step in the brand’s journey.

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging. By unlocking personalisation at scale, it can get to know and understand its customers even better, helping it to deliver the rich and relevant personalised shopping journeys needed to underpin growth. We’re really excited to drive guaranteed revenue and performance for them in this next phase of their journey.

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging.

Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth.

Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, with Boxing Day delivering a significant uptick in ecommerce performance, according to the latest data from Wunderkind.

Web revenues on 25th December went up 123% year-on-year, according to the vendor’s data. Wunderkind is a performance marketing solution provider that aims to help brands acquire and retain customers via better use of data.

UK web revenues rose 9.5% week-on-week in the seven days from 25 December with both Christmas Day and Boxing Day delivering double-digit boosts to online trading.

That’s according to Wunderkind, the performance marketing specialist that scales one-to-one messages for retailers.

“As economic pressures persist, consumers are looking to prioritise where their hard earned cash is spent. And as consumer spending drops, business spending tends to reflect the drop in activity. No matter what industry you’re in, it’s no secret customer retention is going to be far more cost effective and straightforward than acquiring new customers. “

Several startups are now offering behavioral data for brands to tailor the most effective advertising in gaming. This usage is exemplified by the behavioral marketing platform Wunderkind, which raised $76 million in a Series C round in March this year.

At Wunderkind, we’ve analyzed our 2023 client data to unveil strategies that not only enhance your holiday marketing but also bolster your annual marketing tactics.