The number of daily shorts views reached 70 billion in Q3 2023, up from 50 billion at the beginning of the year, Google CEO Sundar Pichai said during the company's most recent earnings call in October.

And according to data from the creator-marketing platform CreatorIQ, brands increased their influencer-marketing spend on YouTube shorts by 700% in 2023.

"This shift reflects a broader movement toward short-form video across both beauty and fashion and the social media landscape as a whole," Alexander Rawitz, director of content marketing at CreatorIQ, told Business Insider. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

Ads chief Jon Steinlauf from Warner Bros. Discovery, which rolled out its mega streamer Max this past year, is scheduled to attend. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. Other ad sellers on the show floor for the first time are Walmart and Vizio.

Elements like sounds and overlaying text are key to making a successful ad on TikTok, according to a new study from the creator-marketing platform CreatorIQ and TikTok.

At CreatorIQ Connect, a conference series in Los Angeles, the marketing platform hosted panels with industry professionals like Bridget Dolan, global managing director of YouTube Shopping, and Jackie Pimentel, senior global marketing director at Meta.

In fact, a separate study from CreatorIQ found that 67% of brands are spending more on influencer marketing this year compared to last year because of how much creators resonate with consumers.

Neumeier sold his previous startup, Cognitive Networks, to TV manufacturer Vizio, where it was rebranded as Inscape and formed the basis of the company's ad business.

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

A recent survey by creator-focused marketing platform CreatorIQ found 67% of brands increased their influencer-marketing budgets in 2023 compared to the previous year, in spite of increased scrutiny of marketing budgets overall.

Looking at women's sports broadly, the WNBA, NWSL, LPGA, and women's college basketball and softball have provided 8.59 billion household TV ad impressions from January 1 through July 19, already surpassing totals from the past two years, according to iSpot.tv, which analyzes TV advertising.

Among women's sports fans, preference and awareness of Ally are up 20% from May 2022 to the end of the second quarter of 2023, and likeability of the brand increased 25% during the same period, the company found through surveys it conducted and commissioned. The data indicates these favorable consumers are six times more likely to become Ally customers and would cost the company 87% less to convert, Marciano said.

A new study from the creator-focused marketing platform CreatorIQ shows brands are investing more in influencer marketing and seeing results. The company, which helps brands and creators manage their influencer-marketing campaigns, surveyed 132 marketers including agencies and brands from April 28 to May 8.

Recent Parrot Analytics data first published by TVREV shows Peacock had the second-largest US share of demand for unscripted TV programming during Q1, and ample supply.

Begley hosts the "Earned" podcast from the influencer marketing company CreatorIQ. Begley cofounded Tribe Dynamics, another influencer marketing company, which was acquired by CreatorIQ in 2021. Begley is currently the chief strategy officer for Creator IQ.

Williams' team, which has doubled in the past year, are expanding Magnite's measurement and attribution program, certifying Comscore, iSpot, Nielsen, Innovid, and VideoAmp as currencies to be used across Magnite's connected-TV inventory.

The third-party influencer platforms include big names within the creator economy like Captiv8, CreatorIQ, and Aspire. Creators often use these platforms, which offer their own marketplaces, as a way to connect with new brands and discover opportunities to make money as an influencer.

A FAST would also help Netflix crack price-sensitive international markets, said Alan Wolk, cofounder at analyst group TVREV. "It's inevitable," he said. "We're at a point now where more people watch streaming than broadcast or cable. Cable and broadcast have been propped up by carriage and retrans fees, and they carry it over to the consumer. Streamers don't have that. As a result, they need that ad revenue."

Every adtech company is pushing to get into the surging streaming TV market, but Madhive is positioning itself to capture a unique aspect.

iSpot.TV took aim at Nielsen's dominance as the de facto measurement provider for TV advertisers.

This year, it followed through on that promise by getting major media providers to use its measurement technology, working with a premiere ad buying platform, and nabbing a $325 million investment round from Goldman Sachs, while also investing in other companies. This activity was spearheaded by iSpot CEO Sean Muller.