Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. This committee hopes to develop multiple currencies and methods for cross-platform measurement solutions for streaming video.

Begley hosts the "Earned" podcast from the influencer marketing company CreatorIQ. Begley cofounded Tribe Dynamics, another influencer marketing company, which was acquired by CreatorIQ in 2021. Begley is currently the chief strategy officer for Creator IQ.

According to B2B music intelligence company and licensing platform Songtradr, Fleetwood Mac has been having a moment—lots of moments, actually. Over the past 15 months (since the beginning of 2022), the British-American rock band’s music has been featured 16 different times on TV across series and commercials.

65% of emails opened on smartphones are likely to be opened on the desktop. (Source: Campaign Monitor)

Automated emails have the tendency to generate 320% more revenue than non-automated ones. (Source: Campaign Monitor)

According to CreatorIQ’s latest Earned Media Value rankings, creator-led social campaigns generated $815.9 million in Earned Media Value for the U.S. Beauty and Fashion industry in the month of December.

That’s the equivalent of 125 Super Bowl ads, 326,000 Times Square Billboards, and 41,000 New York Times ads. Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, designed to quantify the estimated value of creator-led campaigns on social media with digital earned media.

iSpot.tv, the TV measurement company, has reported preliminary linear TV ad impressions in the US for the 2022 World Cup. The footballing action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to audiences in the US.