Nielsen appointed Peter Naylor as its first Chief Client Officer, reporting to CEO Karthik Rao, to work with sales, product and research teams on client needs.
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Continue free →A WFA/Lumency study of $8.2 billion in sponsorship spend finds 84% track awareness, but advocacy tracking fell to just 6%, from 15% two years earlier, even as fragmentation makes community loyalty the metric that actually counts.
iSpot data shows prediction market Kalshi ranks No. 3 in estimated national TV ad spend among sports betting brands this year, trailing only two traditional sportsbooks despite not running a typical sportsbook ad playbook.
New IPA TouchPoints data shows British adults spend 44% of commercial media time alone, up 10% since 2015, with 16-34s at 46%. Smartphones now match TV for total commercial media time among UK adults.