NP Digital: Apple, SoFi top new AI visibility index for fintech brands

NP Digital’s FinTech AI Visibility Index scored brands on frequency, position and coverage across 68,334 AI answers to 250 prompts.

Why it matters. Fintech marketers now face a new AI-answer ranking where mention volume alone, as PayPal shows, does not guarantee top visibility.

Signal from mediapost.com · Laurie Sullivan · read the original.

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