Steven Bartlett, Authentic Brands launch OBSN to scale creator businesses

Steven Bartlett’s Steven.com and Authentic Brands are launching OBSN, a venture pairing creator media expertise with licensing and retail infrastructure to build businesses around top creators, backed by up to $400 million in planned investment.

Why it matters. Creators who partner with OBSN gain a direct path into Authentic Brands’ licensing and retail network, a door most independent creators cannot open on their own.

Signal from variety.com · Cynthia Littleton · read the original.

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Bartlett, Authentic Brands launch $400 million creator venture OBSN

Steven Bartlett’s Steven.com is teaming with Authentic Brands Group to invest up to $400 million helping creators build lasting businesses. Named OBSN, the venture pairs Bartlett’s media playbook with Authentic’s brand-management expertise across more than 50 IP holdings.