Breaking
StreamingYouTube pays 30% more for a shrinking NFL Sunday Ticket
medianexis.
medianexis.
Subscribe

Bartlett, Authentic Brands launch $400 million creator venture OBSN

Steven Bartlett’s Steven.com is teaming with Authentic Brands Group to invest up to $400 million helping creators build lasting businesses. Named OBSN, the venture pairs Bartlett’s media playbook with Authentic’s brand-management expertise across more than 50 IP holdings.

Why it matters. Creators who sign with OBSN gain a single integrated backer instead of stitching together separate agents, managers, and brand licensors.

Based on reporting by businessinsider.com — Lucia Moses · bloomberg.com — Christopher Palmeri.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Betches built a scripted comedy in-house, kept season one sponsor-free

Betches producers detail how they built scripted series Sisters in-house, testing chemistry via short-form skits before scaling to polished long-form episodes, distributed organically across TikTok, Instagram and YouTube Shorts with vertical cutdowns.

Mail Metro Media names David White head of creators

Mail Metro Media has appointed David White, formerly of creator marketing agency Whalar, as Head of Creators within its New Media division.

Steven Bartlett, Authentic Brands launch OBSN to scale creator businesses

Steven Bartlett’s Steven.com and Authentic Brands are launching OBSN, a venture pairing creator media expertise with licensing and retail infrastructure to build businesses around top creators, backed by up to $400 million in planned investment.