Mail Metro Media has appointed David White, formerly of creator marketing agency Whalar, as Head of Creators within its New Media division.
Signal from adweek.com · Texas A, M University · read the original.
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Continue free →Betches producers detail how they built scripted series Sisters in-house, testing chemistry via short-form skits before scaling to polished long-form episodes, distributed organically across TikTok, Instagram and YouTube Shorts with vertical cutdowns.
Steven Bartlett’s Steven.com is teaming with Authentic Brands Group to invest up to $400 million helping creators build lasting businesses. Named OBSN, the venture pairs Bartlett’s media playbook with Authentic’s brand-management expertise across more than 50 IP holdings.
Steven Bartlett’s Steven.com and Authentic Brands are launching OBSN, a venture pairing creator media expertise with licensing and retail infrastructure to build businesses around top creators, backed by up to $400 million in planned investment.