Covers measurement and streaming. Bylines at variety.com. Desk record: 13 signals cited since March 2024, 5 published, first to report 1. Updated September 9, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
Sony Pictures Television unveiled “Live TV on PS5,” over 100 free ad-supported channels reachable through the console, launching first in the U.S. with Canada and Bravia TVs to follow. Publica and PubMatic will handle the connected-TV ad sales.
Sep 1Netflix and AB InBev are turning a London pub into a live “The Gentlemen” set for three days — the first execution of the multi-year Stella Artois deal signed last September.
Aug 27Alex Cooper has left UTA, frustrated in part by the agency’s ties to feuding influencers Alix Earle and Dave Portnoy, as her company Unwell expands into podcasts, TV, film and brand services and reportedly reconsiders traditional talent representation.
Aug 17Upfront ad commitments to streaming jumped 30% to $17.2B, while broadcast and cable fell 5.3% and 7.7%. CPMs dropped across all screens, showing sellers gained volume but lost pricing leverage.
Aug 13