Fabric.Media

Bartiromo’s Fox exit tracks a ratings and ad slide, not just politics

Fox News parted ways with Maria Bartiromo last week, citing a “business decision,” after her programs lost ground to CNBC’s “Squawk Box” among viewers and advertisers.

Why it matters. Fox now has to rebuild a business-news daytime lineup without its most recognizable anchor just as Fox Business Network’s ad sales and subscriber base keep shrinking.

Signal from variety.com · Brian Steinberg · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Measurement

All →

Branded entertainment still measures a monoculture that no longer exists

A WFA/Lumency study of $8.2 billion in sponsorship spend finds 84% track awareness, but advocacy tracking fell to just 6%, from 15% two years earlier, even as fragmentation makes community loyalty the metric that actually counts.

Kalshi cracks top 3 in sports betting TV ad spend

iSpot data shows prediction market Kalshi ranks No. 3 in estimated national TV ad spend among sports betting brands this year, trailing only two traditional sportsbooks despite not running a typical sportsbook ad playbook.

IPA: Brits now consume 44% of commercial media alone

New IPA TouchPoints data shows British adults spend 44% of commercial media time alone, up 10% since 2015, with 16-34s at 46%. Smartphones now match TV for total commercial media time among UK adults.