James Hale

Covers creators. Bylines at tubefilter.com. Desk record: 5 signals cited since August 2026, 3 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Google locks in MrBeast for multiyear Gemini, Fitbit push

Google signed Jimmy Donaldson to a multiyear deal promoting Gemini, Google Health, and Fitbit, starting with a survival-themed video Sept. 5.

Creators youtube-and-amazon-let-creators-sell-products-directly-in-videos

YouTube and Amazon let creators sell products directly in videos

YouTube and Amazon now let U.S. creators in both partner programs tag and sell a curated Amazon catalog inside videos, with standard affiliate commissions paid out through YouTube’s AdSense checks rather than Amazon directly.

Aug 28

Creators creators-trust-brand-deals-less-than-they-need-them-creatoriq-finds

Creators trust brand deals less than they need them, CreatorIQ finds

CreatorIQ’s State of Creators survey of 5,095 creators finds 46% rely on brand deals for most income, yet only 15% fully trust sponsored content from other creators.

Aug 19