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Google locks in MrBeast for multiyear Gemini, Fitbit push

Google signed Jimmy Donaldson to a multiyear deal promoting Gemini, Google Health, and Fitbit, starting with a survival-themed video Sept. 5.

Why it matters. The deal lands as YouTube courts top creators with lucrative offers to keep them from crossposting to Netflix, giving Donaldson added leverage as its most-watched sponsor.

Signal from tubefilter.com · James Hale · read the original.

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