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Melissa Daniels

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Retail-media urban-outfitters-mines-reddit-and-27-000-brand-ambassadors-for-dorm-trends

Urban Outfitters mines Reddit and 27,000 brand ambassadors for dorm trends

Back-to-college spend tops $100B this year, with $14B on dorm furnishings. Urban Outfitters’ merchandising chief details using an Insiders ambassador program and Reddit to catch trends like “bed parties” before rivals do.

Aug 24