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Brands loosen return policies to win holiday shoppers

Retailers expect about 17% of holiday sales to be returned, so brands are testing temporary Q4 policies like free returns and longer windows.

Why it matters. Brands that test free-returns messaging in ad copy and product pages before Q4 can justify the added cost with measurable lifts in conversion and revenue.

Signal from modernretail.co · Melissa Daniels · read the original.

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