Covers retail-media. Bylines at modernretail.co and digiday.com. Desk record: 7 signals cited since August 2026, 5 published. Updated September 9, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
Almost one year in, Ace Hardware’s retail media network RedVest Media unveiled new features at its inaugural upfront: incrementality measurement, influencer marketing via Publicis-owned Influential, a DoorDash ad partnership and weather-triggered programmatic campaigns.
Sep 3Topgolf’s new CEO David McKillips is building out a retail media and licensing business, launching Topgolf Media Networks in July. The unit combines sponsorships, retail media and licensing across 103 venues, 28,000 screens and a mobile app.
Aug 25Big-box retailers are elevating execs who built AI, retail media and e-commerce units over traditional merchandising leaders. It signals org charts built for buying and selling inventory no longer match where the growth and power actually sit.
Aug 14Walmart Connect now lets sponsored-products advertisers exclude search terms, six years after Amazon added the feature. It curbs wasted spend on irrelevant or branded queries, a change brands and agencies had pushed for since the pandemic e-commerce boom.
Aug 13