Ace Hardware’s RedVest adds incrementality, influencer and DoorDash tools
Almost one year in, Ace Hardware’s retail media network RedVest Media unveiled new features at its inaugural upfront: incrementality measurement, influencer marketing via Publicis-owned Influential, a DoorDash ad partnership and weather-triggered programmatic campaigns.
Why it matters. Vendors gain a control-group incrementality tool and up to two years of conversion data, giving them harder proof of what RedVest media actually drove versus organic sales.
Signal from modernretail.co · Mitchell Parton · read the original.
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