Every signal in this story, with the reporting each one was drafted from.
Attest’s 2026 attention economy report finds YouTube now claims 1 hour 46 minutes of the average American’s day versus 1 hour 31 minutes for live TV.
A new study finds American viewers spend more time watching YouTube than they do watching live television, a shift that underscores streaming’s growing dominance over traditional broadcast viewing habits nationwide. The report frames YouTube as a primary screen destination.