Every signal in this story, with the reporting each one was drafted from.
Four ad buyers interviewed say they want more visibility into the prompts triggering ChatGPT ads, placement context, and whether exposure drives sales, as OpenAI’s ad revenue surpassed one billion dollars annualized, up from a hundred million in March.
Advertisers are testing ChatGPT ads, but the channel is new enough that they have only limited controls over adjacent content. Adweek reports roughly 14% of ads served inside ChatGPT have no relevance to the user’s query.