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Texans top NFL teams in offseason Instagram video views

Tubular Labs data shows the Houston Texans led all NFL teams in offseason Instagram video views, powered by mascot Toro’s prank clip topping 77 million views in a single day. Half the league cleared 100 million views this offseason.

Signal from The Measure · John Cassillo · read the original.

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Suno scraps old AI models, rebuilds on licensed music amid lawsuits

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CatGPT creator Cat Goetze takes equity stake in Smooth Media

Creator Cat Goetze becomes the first outside shareholder in Smooth Media, a five-year-old talent management firm, joining as strategic adviser while keeping her existing revenue-share deal with the bootstrapped company unchanged.

What brands need to know about the creator economy’s ‘Napster moment’

EMARKETER frames the creator economy as facing a piracy-era-style disruption, where content, distribution and monetization norms are being rewritten faster than brands can adapt. The piece walks through what that shift means for marketer strategy.